We Heart Jungle

Design of a retail shop for the footwear brand “Reef”

Reef is the brand chosen for the shoe shop project. This brand comprises a particular collection called “We Heart Collection”, which is made by artisans in developing countries across the world. Therefore, the store’s aesthetics follows Reef’s project and are aligned with the brand’s ethical and social values.

The interior space of Reef’s shoe shop is characterized by six different modules of wooden curved silhouettes which recall the idea of tree trunks, inspired by tropical forests. The modules are composed of wooden curved silhouettes fixed to metallic supports. Along the store’s perimeter, more modules are fitted within each other, giving back the impression to be immersed in the heart of a tropical forest.